ISA BELLE BY SAMO GABRSCEK Isa Belle was born in 1989. Samo Gabrscek, the creative father of the brand, with a long and important professional experience, at the end of the 80s, brought his great passion for the sea closer to the artistic inspiration that has always distinguishes, gave birth to the ISA BELLE brand.
The company immediately specialized in the production of beachwear, but over the years it diversified the product processing sectors, moving production to clothing as well; to date, in fact, the brand produces 80% clothing and outside the water and 20% beachwear.
ISA BELLE interprets ready-to-wear trends in a complete wardrobe from beachwear to urban style, 100% Made in Italy. Since 2005, Samo has been supported by his daughter Azzurra in the development of style and products and year after year they are committed to presenting new proposals while maintaining the iconic characteristics of the brand. Since 2015 the maison has also launched a second line, ISA B, which declines the Gabrscek style for more easy-to-wear and daily use. The idea is to segment the offer by target and intended use.
If ISA BELLE favors the boutique and resort circuit, ISA B is designed for wider distribution. Even in the high range, it covers the demand for refined but younger and more dynamic products: with ISA BELLE AND ISA B today mothers and daughters dress with the same taste. In this spirit they have therefore introduced a girls’ capsule: a fusion between the two collections with “ad hoc” patterns. A contemporary vintage style with an artisanal flavour, for a beach & beyond look that comes from the world of clothing: designed for selective fashion circuits, ISA BELLE offers versatile outfits from holidays to business trips, which in the space of a suitcase contain a universe of exclusive prints and processes.
From the swimsuit to the kaftan to the dress, a stylish and eclectic total look, today increasingly interesting for Pàp and beach couture boutiques and for retailers who are more attentive to new trends: zoom on a trendy concept which, in a dialogue between Florentine atelier and showroom in Milan, brilliantly captures the transversal fashion flows of Italian and international fashion. In recent seasons the total look has been refined, opening up to more flexible proposals, even for the most elegant occasions: sweaters, trousers, tops that by changing the accessory can dress from the beach to the city, from the resort to the social event. The focus is on a hyper-sophisticated essentiality, in which detail, embroidery and macramé make even the most refined outfit precious: a trend that strengthens the company’s positioning in the hotel and resort circuit.
